Investing in an Online Presence even During a Pandemic

Should you invest in an online storefront now?

As stores try to keep up with a very iffy market – as in, the amount of shoppers that visit their stores during the pandemic, it’s been tough to know where to turn. If a lot of your customers aren’t venturing into stores, where are they? While it might seem that income is limited, there is an entire market out there that is available to be tapped into. Creating a great consumer experience online is more important now than ever.

Customer loyalty

Your shoppers are looking for you. If you can provide a website storefront, they can keep getting the products that they love. But, even if you just have an informational website, they can see some photos of coming products or updates to store hours, etc.

Keep your customers engaged

Think about writing a blog on a topic related to your products and services. Keep customers loyal with fresh information and timely posts. Feature your best products. You can also launch an email campaign just to remind people of your store. You can do all of these things keeping the vibe you are looking for with your store.

Can online shopping replace traditional shopping?

Online shopping is not better, it’s just different. It can be done in the comfort of your home without the worries of masks or social distance. For many, shopping is a way to relax, renew and treat yourself. And, that isn’t going to change. There is still something great about holding a book in your hand and reading it as opposed to skimming through a screen. And, picking up an item or smelling a candle.

How to go about getting an online storefront?

This is where a marketing team such as the Hyacinth Group comes in. We can help you determine a few things:

Will you sell your products online or will the site simply feature the store and some items?

What vibe or feeling are you after?

What products would you like to feature?

We can also help you determine what budget you feel comfortable with. We are here for the whole development of the website or just to help you a la carte with an email campaign or social media campaigns. We will keep you updated during the entire process so that you know what is involved with your online presence.

It’s an exciting time!

Embrace this new way of customer engagement. Let’s hope we are headed for a new normal where customers can shop freely. In the meantime, we’ve got you covered.

Head on over to our contact page or call (646) 724-0545