A (Super Fast) Crash Course in Google Analytics

So you’re wanting to gain some solid insight on your company’s web traffic and data metrics? Google Analytics could be just the tool you need. But…how does it work? Fear not, we’ve got you covered. Buckle up for a super fast crash course on the useful platform. 

In short: Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic data. The platform gives you the tools you need to analyze data and measure advertising ROI. It can also track your flash, video, and social networking applications.

Google Analytics is one of the best platforms to track web data. Why? Because it’s FREE. And, even though it’s free, Google Analytics still provides more choices for data analysis than most other platforms. You can utilize cool features to do things like optimize your website ranking, set and monitor specific goals, or design visualization charts to help you organize the data you collect. 

Another advantage? Google Analytics is primarily a one-stop shop that does most of the heavy lifting for you. It has a clear, user-friendly dashboard which is available on both desktop and mobile. This helps you to better reveal valuable data about your audience to determine which channels drive most of the traffic to your website.

If your website is not already connected to Google Analytics––no worries, we can do it for you. Here at The Hyacinth Group, our team’s knowledge and expertise of the platform combined with focused vision and creativity helps brands from all over connect with their customer’s needs in order to enhance their online experience. 

For details on how we can do this for your brand, email us today! info@thehyainthgroup.com