It’s no secret that getting along with your colleagues is great for business. In fact, a study conducted by The Harvard Business Review found that having close friends at work increases employee productivity. So, how can you put together a fun event that strengthens your team and doesn’t break your budget? Here are 6 tried and tested ideas your employees will love.
Video is one of the most engaging communication tools to get leads, followers and potential clients. Studies show that consumers prefer watching videos on social media over any other type of content, including pictures or text. Here are four different tools you could use to help you create quality video content.
Read MorePaid advertising and organic marketing are two distinct forms of popular marketing strategies that are popular in the digital space. Although quite different, both can be very effective when it comes to growing a brand’s audience and expanding their online reach. Let’s dive into how the two differ and, if at all, which one is better.
Read MoreSo you’re wanting to gain some solid insight on your company’s web traffic and data metrics? Google Analytics could be just the tool you need. But…how does it work? Fear not, we’ve got you covered. Buckle up for a super fast crash course on the useful platform.
Content creation takes a lot of grit and effort, but it doesn’t have to be rocket science. We’ve put together a quick list of tips for the brand or business looking to maximize their efforts in the digital marketing realm.
Read MoreKey Performance Indicators, or KPIs, are an important part of measuring the successes and failures of a business. A KPI measures the goals of the business against the actual, quantifiable data over a specified period. Here are 5 KPI’s your brand must know for digital success.
Read MoreThe main difference between B2B and B2C businesses is their intended customers. B2B sells to businesses, often those that resell products while B2C sells directly to the end consumer. B2B sales include a decision making process that characteristically needs more than one individual signing off. Business to consumer, or B2C sales, is related to the selling of products to people, often to one individual consumer.
According to Google Trends for the U.S. the search term “Black owned” reached the peak popularity during the May 31 to June 6, 2020 time period. Since then, the interest over time for the search term has largely been on a downward trend, with a few spikes in June and July.
Read MoreIf you think a lousy website is stopping you from getting more sales, it’s time to do something about it. Kick off this first quarter with a bang! The Hyacinth Group can improve your website to set your brand up for success.
Read MoreRetail holiday shopping has always been more fun in person. But COVID-19 has encouraged the shift to online shopping more than ever. Everyone wants the best Black Friday deals, just from the safety and comfort of our home. Online holiday sales are likely to peak this year, so get ready for your biggest Cyber Monday yet!
Read MoreThey say life is all about timing. The Black Lives Matter movement has taken over America in the wake of police brutality. While confronting these civil rights issues has been difficult, in many ways it has been a blessing in disguise for The Hyacinth Group.
Read MoreOver the past year, there have been so many exciting accomplishments to celebrate, with many more to come. I’m excited to see where the second year takes us. With our passion and talented team, the sky's the limit!
Read MoreEach brand has unique business goals, such as increasing revenue or traffic. But how do you measure that in a metric?
Read MoreCOVID-19 has forever changed the future of retail. It is most definitely now e-tail. The pandemic has afforded digital brands a major sales increase.
Read MoreDid you know that most marketers say at least 70% of your content should be visual? Stunning visuals have a big impact on customer conversion rate, but in order for this to happen, you must get them engaged first. The key to a foolproof visual strategy is consistency and creativity.
Read MoreI founded The Hyacinth Group back on September 27th, 2019. It wasn’t until nine months later on June 28, 2020 that I was finally able to celebrate the launch of my company in Beacon, NY.
Read MoreAt The Hyacinth Group, we are fortunate to have two copywriters that are experts in search engine optimization. They sat down and shared their go-to tips on the many hidden SEO opportunities just for you. As COVID-19 continues, SEO website optimization is evermore prevalent as billions of people search the web. We want your brand to be at the top of the search results.
Read MoreVlogging, or video blogging, is one of the most engaging communication tools to get leads, followers and potential clients. Consumers prefer watching videos on social media over any other type of content, including pictures or text. More importantly, there are more than 100 million people that watch online videos.
Read MoreAs COVID-19 sweeps the globe, everyone will be forced to do the majority of their shopping online. We have essentially turned into a digital, paperless society until further notice. During the coronavirus epidemic, consumers have many online options. Are you ready to be one of them?
Read MoreWhat platform is right for your e-commerce business, service or blog? Depending on your business, the CMS system you choose will differ. The Hyacinth Group works with our clients to find the right digital solution for their business. Schedule a quote today!
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